La Cuarta Generacion

 La Cuarta Generacion (The Fourth Generation) is a Registered trademark for Guadalupe Rosana Sausa Camarena, who is precisely the fourth generation of the family Sauza, a pioneer in the distillation of agave, which creates the famous drink known as tequila, a spirits that distinguishes Mexico and, in particular, the region of origin that takes the same name.

The fourth Generation arises immediately after the well known "Tequila Three Generations" of Sauza, which is obviously related to the family. However,  the factory of "Tequila Three Generations" was sold and nowadays belongs to foreigners.

The brand The Fourth Generation was born and registered 10 years ago. During this time, 70 percent of its activities were directed to particular markets by menas of the customization for events and conventions, and only the remaining 30% was introduced in liquor chains such as Vinaterias.

In the year 2008 Guadalupe Sauza renewed the brand and a new image was created both for the bottle and the brand logo, while preserving the exquisite family recipe.