In the Zapoteca language, Benevá means “old, wise, experienced and master” and in our culture this denotes the respect and wisdom acquired over time. Hence it is the “the most loved Master of responsibility”, represented in the logotype by the Thirteen Serpent Goddess taken from tomb 19 of the Monte Albán archaeological zone. Based on high quality standards and a commitment to satisfying customers and consumers, as well as the mystique of respect and a continuance of the traditional mezcal preparation processes, BENEVÁ has won various awards and recognitions that support its global success and prestige.